Boost Your Organic Traffic Today! What is Image SEO and How to do it? Today’s topic is how to get free traffic from Google using Image Search SEO. In this article, we will discuss the importance of image SEO, how to optimize your images for search engines, and some tips on naming and sizing your images.
Image SEO, or search engine optimization, is the process of optimizing your images to improve their visibility and ranking in search engine results pages (SERPs). When done correctly, image SEO can help drive more organic traffic to your website. There are several key factors to consider when optimizing images for SEO:
- Image file name: The file name of your image can have an impact on its SEO. It is recommended to use descriptive and relevant keywords in the file name to help search engines understand what the image is about.
- Image alt text: Alt text, or alternative text, is a description that is added to an image’s HTML code. It serves as a textual alternative for visually impaired users and search engines. Including descriptive alt text that accurately describes the image content can improve SEO.
- Image size and compression: Large image files can slow down your website’s loading speed, which can negatively affect SEO. It is important to optimize your images by resizing and compressing them without sacrificing quality. This can be done using various online tools or image editing software.
- Image captions and surrounding text: Adding captions and relevant text around your images can provide additional context and improve SEO. Search engines use this text to better understand the content of the image.
- Image sitemap: Including images in your sitemap helps search engines discover and index them more easily. Make sure to create a separate XML sitemap specifically for images and submit it to search engines.
By implementing these image SEO practices, you can increase the visibility of your images in Google and other search engines, attracting more organic traffic to your website.
What is image SEO: Table of Contents
Friends, have you ever wondered how to bring traffic to your blog from Google using images and thumbnails? People often talk about keyword research, on-page SEO, off-page SEO, and overall blog SEO, but sometimes these strategies don’t bring the desired traffic or visibility to your blog posts.
Even if your post is ranked at number 30, people can still reach it because of the image. In this post, I will explain how you can bring traffic from Google to your blog using images. If you utilize Image Search SEO, you can learn how to get free traffic from Google. Make sure to read the complete post to understand what Image SEO is and how to do it.
Blog image SEO Pro Tips
Aspect | Description |
---|---|
Image Optimization | The process of optimizing images to make them smaller in file size, without sacrificing quality, to improve page loading speed and user experience. |
Filename | Use descriptive and relevant filenames that accurately reflect the image content. |
Alt Text | Provide descriptive alt text that explains the image’s content to users and search engines. |
Image Size | Use appropriate image dimensions that match the intended display area, avoiding oversized images that slow down page loading. |
Image Format | Use supported image formats like JPEG, PNG, or WebP, considering their pros and cons for different applications. |
Image Compression | Apply compression techniques to reduce file size without compromising image quality. |
Image Sitemaps | Submit image sitemaps to search engines to help them discover and index your images. |
Structured Data | Use structured data markup to provide more context about your images to search engines. |
SafeSearch | Opt out of Google Images inline linking if you want your images to appear in SafeSearch off results. |
Image CDN | Consider using an image CDN (content delivery network) to improve image delivery speed and reduce load on your server. |
Image Loading | Use techniques like lazy loading or progressive JPEG to defer loading of non-critical images until they are needed. |
Responsive Images | Use responsive image techniques to ensure your images adapt to different screen sizes and devices. |
Image Captions | Provide descriptive captions for images to enhance user experience and provide additional context for search engines. |
Image Backlinks | Build backlinks to your images from other websites to improve their authority and ranking in search results. |
What is Blog image SEO
Image SEO If you are a blogger, then you would know that we use images with text in blog posts, the process of creating these images and putting them properly in blog posts is called Image SEO.
Because there are many types of settings in the image too, if you do not do these settings correctly, then your image does not appear in Google’s search result, even if it is your thumbnail. When this image of yours is placed properly in Blog Post then it appears in Google’s search result from where you get traffic because even today there are many people who see a good image and click on it. , so that they can visit your site.
Although Image SEO is not a big topic, which is very difficult to understand or do, but if you are not alert about it, then it is going to harm you a lot in the coming time. Because the image not only gives you traffic, but also makes your blog beautiful, so that the user stays on your blog for a long time, which reduces your bounce rate.
But when you do not place this image properly then you get less traffic. But wrongly used images also slow down the loading speed of your blog. (Top 14 tips to Optimize Blog SEO, How to do SEO of blog in 2024) How important is page speed ranking of a blog? This was some basic information that what is Image SEO, now we will talk about how Image SEO is done, so let’s see what is Image SEO and how to do it?
Why is Image SEO important and why should it be done?
Many people think that there is no time to put images in blog posts, many people do not put images because with images the page speed of the blog decreases, because the bigger the image the slower the website loads.
But people who do not put images in their blog posts, their blog gets 25 to 30% less traffic because you get a lot of topics with images too. For example, you search any keyword in Google. Here “What is Image SEO, How to do it?” Searched and so many images are showing, from here people click on the image of their choice and directly go to the blog, so it is very important to have the image.
Another great example of this is- During festival people search image from google and click on the image to download. So that he can send picture of congratulation to others. This also brings traffic to your blog. Because here if your blog post ranks at number 10, then it is possible that your image will rank at number one.
What are the benefits of Image SEO?
Friends, although there are many benefits of Image SEO, but here we will know only about some of the main benefits which are more important.
- With Image SEO, you are likely to get 25 to 30% more traffic because the image gets ranked even if your post was never ranked.
- By doing good SEO of Image, the page speed of your blog post remains correct because due to Image, the speed of 50% people’s blog decreases.
- If you know good SEO of the image, then you can create a high quality image of less than 4 KB, which will not affect the speed at all.
- Its biggest advantage is that users are attracted by seeing the image, so that they stay on your blog for a long time, which reduces your bounce rate.
Where to download SEO Images?
Friends, you get a lot of images on the internet, but you cannot use all those images in your blog post because copyright also comes on the image. But there are many such websites from where you can download unlimited images and put them on your blog because they are copy right free like –
Pixabay, Pexels, Wikimedia commons and Creative Commons.
From these sites, you can download copy right free images and use it in your blog, but here my opinion would be that if you are a new blogger, whose blog is brand new, on which Google Adsense has just been approved. Don’t forget to check the copyright of the images you download here. Now to check the copyright of the image, you can visit this website and upload the image tineye.com
How to do Image SEO?
Friends, before doing SEO of Image, you have to understand that from where you can do SEO in Image, so let’s know about it first.
Do SEO in image making – Friends, you cannot download the image from anywhere and put it directly in your blog, because here you will see that there should not be any other company, brand and blog name in that image.
Do Image Size SEO – What is the length and width of that image and what is its size.
Do SEO by putting image in blog post – Friends, when the image is completely made, then while putting it in the blog post, the option of ALT text, title text and image caption comes, it is very important to apply all this, that is why Google Your image appears in search results.
How to create SEO friendly image?
Friends, you will find many websites and apps to create images on the internet, so that you can create images as per your wish, I will not talk about many methods here, I will just tell you what I do for my blog. For this you can use any of these.
Mobile | Laptop |
---|---|
Pixellab for mobile | Canva for desktop |
Q-Reduce Lite for mobile | Fotor for desktop |
Webp Converter | Online Webp Converter |
You will also find these three mobile apps easily on Google Playstore.
Here you can create your desired image in PixelLab/canva and in the size you want. After creating image you have to reduce KB, use QReduce Lite/Fotor, with this you can reduce KB of any image as much as you want. My opinion is just reduce it to 50kb, if you do more, the image will not look good. After making the image 50 KB, you have to convert this image to Webp, for which you will use Webpconverter App/Cloud Converter, now your image will be hardly 4 to 10 KB in Webp, which you have to put in your blog post. .
How to put Image in Blog Post and how to SEO it?
There is also a problem with friends Webp Image that it is not uploaded in WordPress but if you use Blogger.com then this Webp Image will be uploaded easily. But if you are in wordpress then you have to add a code in html coding for which you will go to functions.php in your theme editor and paste this code below the code and save it.
function webp_upload_mimes( $existing_mimes ) {
// add webp to the list of mime types
$existing_mimes['webp'] = 'image/webp';
// return the array back to the function with our added mime type
return $existing_mimes;
}
add_filter( 'mime_types', 'webp_upload_mimes' );
Now you can easily upload Webp Images to WordPress as well. As far as its SEO is concerned, adding ALT text while uploading images will take care of your SEO, nothing much needs to be done.
How to get traffic from Google using Image SEO?
To bring traffic from the image, first of all you have to understand how the traffic comes here, go to Google and search any keyword like I search my keyword, “What is Image SEO, how to do it” Now in the result you will get some blog Will meet in which you will see some blog at number one.
But when you select the image section above, only the image of all the posts will appear, the image of post number 30 will also appear here and the image you click on will be the image of that blog. Now they know how this image appears out there or how it ranks.
How to rank the image of Blog Post
When you write a post, put a photo or thumbnail in it, but just putting a photo or thumbnail does not rank, many people make the same mistake, some people do not even put an image because Google cannot read your image. What’s in it, what kind of picture, he can only read the text.
For this, you have to enter ALT text while placing the image because Google only reads the text and it shows that for which particular keyword this image is and from this text only your image comes in search.
It is very easy to apply ALT Text, when you upload an image in your post, then there is an option to enter ALT text, Title text and Add Caption, in which you have to write complete information.
What is the SEO image size? – As Google recommends in their Advanced SEO resource, “Large images should be at least 1200 px wide and enabled by the max-image-preview:large setting, or by using AMP.”
Conclusion – What is Image SEO and how to do it.
So friends, this was a little information on how to get free traffic from Google using Image Search SEO. In which complete information has been given from creating an image to putting it in a blog post and doing its SEO. Hope this information What is Image SEO, how to do it? You must have liked it from which you must have got to learn a lot, how did you like this information, do give your opinion in the comment box. And don’t forget to share it with your friends on Facebook, WhatsApp and more.
FAQs – What is image SEO
Why is image seo important?
Image SEO is the process of optimizing the images on your website so that they are easier for search engines to “read” and “find”. Image SEO is important for improving rankings. Along with text, images are also a major visual component of a website.
What is image optimization in SEO
It is all about reducing the file size of the images as much as possible so that the load time of your page is less. Also there is option to add ALT text, title text and caption. To rank on Google and other image search engines.
Why is image optimization important?
Optimizing your images helps ensure a better user experience, will help ensure your images rank in image searches on Google, and will be beneficial to your website as well.