Why is Image SEO important and why should i do: Boost Your Organic Traffic Today!

Why is Image SEO important and why should I do: Today’s topic is getting more visitors from Google for free using Image Search SEO. In this article, we will talk about why image SEO is important, how to make your images better for search engines, and some advice on naming and sizing your images.

Image SEO means making your images more visible and higher-ranked in search engine results. Doing this right can bring more organic traffic to your website. When optimizing images for SEO, there are several important factors to think about.

  1. Image file name: The file name of your image can have an impact on its SEO. It is recommended to use descriptive and relevant keywords in the file name to help search engines understand what the image is about.
  2. Image alt text: Alt text, or alternative text, is a description that is added to an image’s HTML code. It serves as a textual alternative for visually impaired users and search engines. Including descriptive alt text that accurately describes the image content can improve SEO.
  3. Image size and compression: Large image files can slow down your website’s loading speed, which can negatively affect SEO. It is important to optimize your images by resizing and compressing them without sacrificing quality. This can be done using various online tools or image editing software.
  4. Image captions and surrounding text: Adding captions and relevant text around your images can provide additional context and improve SEO. Search engines use this text to better understand the content of the image.
  5. Image sitemap: Including images in your sitemap helps search engines discover and index them more easily. Make sure to create a separate XML sitemap specifically for images and submit it to search engines.

By following these image SEO tips, you can make your images more visible on Google and other search engines. This can help bring more people to your website without having to pay for ads.

Have you ever thought about how to get more visitors to your blog from Google using images and thumbnails? Many people discuss things like keyword research and blog SEO, but sometimes these tactics don’t give your blog posts the traffic and visibility you want.

Even if your post is ranked at number 30, people can still reach it because of the image. In this post, I will explain how you can bring traffic from Google to your blog using images. If you utilize Image Search SEO, you can learn how to get free traffic from Google. Make sure to read the complete post to understand what Image SEO is and how to do it.

Blog image SEO Pro Tips

AspectDescription
Image OptimizationThe process of optimizing images to make them smaller in file size, without sacrificing quality, to improve page loading speed and user experience.
FilenameUse descriptive and relevant filenames that accurately reflect the image content.
Alt TextProvide descriptive alt text that explains the image’s content to users and search engines.
Image SizeUse appropriate image dimensions that match the intended display area, avoiding oversized images that slow down page loading.
Image FormatUse supported image formats like JPEG, PNG, or WebP, considering their pros and cons for different applications.
Image CompressionApply compression techniques to reduce file size without compromising image quality.
Image SitemapsSubmit image sitemaps to search engines to help them discover and index your images.
Structured DataUse structured data markup to provide more context about your images to search engines.
SafeSearchOpt out of Google Images inline linking if you want your images to appear in SafeSearch off results.
Image CDNConsider using an image CDN (content delivery network) to improve image delivery speed and reduce load on your server.
Image LoadingUse techniques like lazy loading or progressive JPEG to defer loading of non-critical images until they are needed.
Responsive ImagesUse responsive image techniques to ensure your images adapt to different screen sizes and devices.
Image CaptionsProvide descriptive captions for images to enhance user experience and provide additional context for search engines.
Image BacklinksBuild backlinks to your images from other websites to improve their authority and ranking in search results.

What is Blog image SEO

Image SEO is when bloggers use images with text in their blog posts. It involves creating these images and properly adding them to the blog posts.

Because there are different settings for images. If you don’t set them up correctly, your image might not show up in Google search, even if it’s your thumbnail. When you place the image properly in a blog post, it can appear in Google search results, bringing traffic to your site. Many people still click on good images and visit the site.

Although Image SEO can be challenging to understand and implement, it’s important to pay attention to it. Neglecting it can have a negative impact in the future. Images not only drive traffic, but also enhance the appearance of your blog, encouraging users to stay longer and reducing your bounce rate.

But if you don’t position the image correctly, you will receive less traffic. Plus, using images incorrectly can make your blog load slowly. How crucial is the speed of a blog for its ranking? That was some basic info about Image SEO. Now let’s discuss what Image SEO is and how to do it.

Why is Image SEO important and why should I do?

Many people don’t add images to blog posts because they believe it slows down the website. They think that larger images make the website load slower.

But if you don’t include images in your blog posts, your blog may get 25 to 30% less traffic. This is because many topics in Google search results include images. For example, when you search for “What is Image SEO, How to do it?”, you see many images in the results. People often click on these images and are directed to the related blog. Therefore, having images in your blog posts is very important.

Another great example of this is that during festivals, people search for images on Google and click on the images to download. They do this so they can send congratulatory pictures to others. This also brings more traffic to your blog. If your blog post ranks at number 10, it’s possible that your image will rank at number one.

What are the benefits of Image SEO?

Friends, although there are many benefits of Image SEO, but here we will know only about some of the main benefits which are more important.

  1. With Image SEO, you are likely to get 25 to 30% more traffic because the image gets ranked even if your post was never ranked.
  2. By doing good SEO of Image, the page speed of your blog post remains correct because due to Image, the speed of 50% people’s blog decreases.
  3. If you know good SEO of the image, then you can create a high quality image of less than 4 KB, which will not affect the speed at all.
  4. Its biggest advantage is that users are attracted by seeing the image, so that they stay on your blog for a long time, which reduces your bounce rate.

Where to download SEO Images?

Friends, you can find plenty of images on the internet, but you can’t use all of them in your blog posts because of copyright restrictions. However, there are many websites where you can download unlimited images for your blog because they are copyright-free, such as Pixabay, Pexels, Wikimedia Commons, and Creative Commons.

From these sites, you can download free images to use in your blog. But if you’re a new blogger with a brand new blog and just got approved for Google Adsense, don’t forget to check the copyright of the images you download. You can check the copyright of the image by visiting the website tineye.com.

How to do Image SEO?

Friends, before doing SEO of Image, you have to understand that from where you can do SEO in Image, so let’s know about it first.

Do SEO in image making – Friends, you cannot download the image from anywhere and put it directly in your blog, because here you will see that there should not be any other company, brand and blog name in that image.

Do Image Size SEO – What is the length and width of that image and what is its size.

Do SEO by putting image in blog post – Friends, when the image is completely made, then while putting it in the blog post, the option of ALT text, title text and image caption comes, it is very important to apply all this, that is why Google Your image appears in search results.

How to create SEO friendly image?

Friends, you will find many websites and apps to create images on the internet, so that you can create images as per your wish, I will not talk about many methods here, I will just tell you what I do for my blog. For this you can use any of these.

MobileLaptop
Pixellab for mobileCanva for desktop
Q-Reduce Lite for mobileFotor for desktop
Webp ConverterOnline Webp Converter

You will also find these three mobile apps easily on Google Playstore.

Here you can create your desired image in PixelLab or Canva and in the size you want. After creating the image, you have to reduce its file size. You can use QReduce Lite or Fotor to reduce the file size of any image as much as you want. I recommend reducing it to 50 KB; if you do more, the image will not look good. After reducing the image to 50 KB, you have to convert it to Webp. For this, you can use Webpconverter App or Cloud Converter. Now your image will be hardly 4 to 10 KB in Webp, which you can then add to your blog post.

How to put Image in Blog Post and how to SEO it?

There is a problem with uploading Webp Images in WordPress. On the other hand, Blogger.com allows easy uploading of Webp Images. To fix this in WordPress, you need to add a code in the theme editor’s functions.php file. Go to the theme editor, find functions.php, paste the code below the existing code, and save it.

function webp_upload_mimes( $existing_mimes ) {
    // add webp to the list of mime types
    $existing_mimes['webp'] = 'image/webp';
 
    // return the array back to the function with our added mime type
    return $existing_mimes;
}
add_filter( 'mime_types', 'webp_upload_mimes' );

Now you can easily upload WebP images to WordPress. When adding images, make sure to include ALT text for better SEO. That’s all you need to do.

How to get traffic from Google using Image SEO?

To attract more visitors through images, you need to understand how they find your website. Start by searching for a keyword related to your content on Google, like “What is Image SEO, how to do it.” Look at the search results and you’ll see some blogs at the top.

When you choose the image section above, you’ll see the image for all the posts, including post number 30. The clicked image will be from that blog. This is how the image appears and its ranking.

How to rank the image of Blog Post

When you write a post, adding a photo or thumbnail is important, but just adding a photo or thumbnail is not enough for it to rank well. Many people make this mistake, others don’t even add an image because Google can’t read what’s in the image, only the text.

For this, you need to add a description when you insert the image. Google reads this description to understand what the image is about and when to display it in search results.

When you add an image to your post, you’ll see an option to include ALT text, Title text, and a caption. Make sure to provide detailed information in these fields.

What size should SEO images be? – According to Google’s Advanced SEO guidelines, big images should be at least 1200 pixels wide and should be set to show large previews, or be used with AMP.

Conclusion

So friends, I shared some tips on getting free traffic from Google using Image Search SEO. It includes creating an image, adding it to a blog post, and optimizing it for search engines. I hope you found this information helpful and informative. Please share your thoughts in the comments and remember to share it with your friends on Facebook, WhatsApp, and other platforms.

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